Here’s another reason why WITT women are part of the solution for Ottawa tech businesses!

By: Catherine Leteinturier-Guissé

It’s not an easy time to be a business owner. The challenges are huge: pandemic disruptions, labour shortages, economic uncertainty.

But businesses in the Ottawa area – and across Canada – also have an exciting ace up their sleeves that many aren’t aware of or taking advantage of diversity. 

Research shows that companies with gender and ethnic diversity consistently deliver more innovation, higher revenues, larger profits and better employee retention. Companies with racial and ethnic diversity earn 35 percent above standard industry returns, according to a 2015 study by the consulting firm McKinsey.

Closing the gender gap could add $420 billion to the Canadian economy by 2026, McKinsey said in a more recent study.